I recently found out that Tara Hunt aka @missrogue joined the company I work for (Intuit), and I had the chance to catch up with her today.  Let’s just say I’m excited to be working for the same company.  She also published a book today called The Whuffie Factor, more about that below.

It’s refreshing to meet someone who approaches business with a clear vision, a smile and a sense of pesky adventure.

In a world where half of us have become self-proclaimed “social media experts” (gag) don’t waste your time reading how to make $1,000,000 on twitter, or how to make your videos viral - give Tara’s book a shot, it’s all about the Whuffie, and it looks like I have a little reading to do - http://bitly.com/X9vK0

From one 5 Star Review on Amazon, Whuffie is slang for social capital: your reputation, your credibility, your personal bankability… Tara writes about marketing in new ways that I’d never considered. Marketing wasn’t just a bunch of sexist guys designing magazine ads of barely-clothed women holding their product in provocative positions. Marketing meant understanding that places like forums, web sites and Twitter are, as The Whuffie Factor explains: “…a simple but powerful online community where thousands of buying decisions are made every single day.”