Chris Andrew -
Communication is what keeps a marriage healthy, a relationship healthy, be the first to communicate if you’re a business or brand, and you’ll always win, wait for somebody else to tell your story and then you have to mold it is a losing proposition. Please re-think the way you handle PR in your company

Gary Vaynerchuk

This is right on.  Sometimes as a company you know that a change is going to cause difficulty for an old set of users.  Why not be honest with them, tell them why you’re making the change, and how you’re going to specifically help them.  It’s time to stop being reactionary.

Watch the full video here - http://www.viddler.com/explore/garyvaynerchuk/videos/90/126.839/

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